Turn complex wholesale operations into smooth digital sales.
Business buyers want easy bulk ordering, tiered pricing, and instant reorders without back-and-forth emails. VARN builds custom Shopify B2B portals that automate manual wholesale orders, streamline inventory, and help distributors scale predictable trade revenue.
Complete B2B Shopify Engineering
We combine clean UX, custom wholesale pricing logic, automated invoicing, and seamless accounting syncs to make wholesale ordering effortless for buyers.
B2B Strategy & Planning
We architect unified commerce strategies that digitize legacy order flows without disrupting sales team workflows or existing trade accounts.
- Hybrid retail & wholesale architecture
- Wholesale customer journey mapping
- Manual order flow digitization
- Tech stack & ERP integration audit
Wholesale UX & Buyer Portals
Bespoke wholesale dashboards designed for rapid repeat purchasing, multi-location shipping, and transparent price breaks.
- Frictionless 1-click bulk order forms
- Custom login & password-protected pricing
- Mobile-optimized ordering for field buyers
- Fast repeat-order & SKU search UI
Custom B2B Shopify Builds
Leverage native Shopify Plus B2B or custom headless portals built with clean code and tailored wholesale checkout validation.
- Company profiles & multi-user logins
- Gated wholesale catalogs & price tiers
- Custom quote request & draft order setup
- Clean, lightweight code without app bloat
ERP, Inventory & Accounting Sync
Eliminate double data-entry by connecting Shopify directly with your warehouse, accounting, and inventory management systems.
- QuickBooks, NetSuite & ERP connections
- Real-time warehouse & stock syncing
- Automated GST / tax-exempt rules
- Custom Net 30/60 invoicing & PO checkout
Wholesale Lead Generation
Acquire verified wholesale stockists through targeted trade acquisition funnels, vetting workflows, and high-intent B2B search visibility.
- High-intent B2B search SEO strategy
- Wholesale buyer registration funnels
- Automated reorder & replenishment emails
- Targeted trade customer acquisition
Account Health & Retention
Track stockist buying cycles, predict re-order times, and prevent account churn with custom wholesale business intelligence dashboards.
- Wholesale sales & reorder analytics
- Drop-off reduction in bulk checkout
- Automated restock alerts & reminders
- Volume discount & tier optimization
Resilient B2B Architecture for Scalable Trade
Whether scaling a pure wholesale portal or unifying retail and B2B under one single store, we build resilient architectures that handle complex catalog rules with ease.
Shopify B2B & Plus
Native wholesale tools: company profiles, tier-based pricing, Net terms, and custom catalogs built directly on Shopify Plus.
Hybrid D2C + B2B
Run both retail and wholesale from one single store without exposing wholesale rates to retail shoppers.
Operational Sync
Direct two-way sync with ERPs, QuickBooks, inventory trackers, and third-party logistics shipping hubs.
Automated Workflows
Automatic buyer approvals, dynamic volume tier discounts, and instant PDF invoice generation on Net terms.
Modern B2B Commerce for Every Model
Tailored buying flows whether you sell exclusively to trade or operate a blended retail model.
Self-Service Wholesale Portals
Password-protected buyer portals with tiered volume pricing, quick SKU bulk tables, and Net-term checkout that free your sales team from manual phone orders.
Uncover Bottlenecks in Your Wholesale Journey
We review your B2B order flow, pricing tiers, buyer signup friction, ERP connections, and mobile usability, giving you a clear, actionable plan to automate and increase trade sales.
Flexible Partnership Models Built Around Your Needs
Transparent engagements with clear timelines, dedicated technical leads, and zero guesswork.
Fixed-Price Portal Build
Complete setup of your custom B2B portal with agreed scope, fixed timeline, and transparent pricing.
Monthly Growth Retainer
Continuous feature upgrades, ERP maintenance, and conversion optimization as wholesale volume scales.
Partnering with Ambitious Wholesale Businesses
Tailored systems for manufacturers, high-volume distributors, and scaling D2C brands.
Manufacturers & Brand Owners
Brands needing tiered wholesale pricing, case-pack rules, and automated ERP order routing.
Wholesale Distributors
Multi-warehouse suppliers needing real-time stock visibility and rapid bulk-reordering tools.
Growing D2C Brands Adding B2B
D2C retailers launching a wholesale arm without managing two separate, disconnected stores.
Food & Beverage
Packaged goods, bulk pallets, case-pack rules & replenishment.
Apparel & Accessories
Matrix order sheets, pre-orders & seasonal trade catalogs.
Health & Wellness
Supplements, practitioner pricing & recurring auto-ship.
Hardware & Equipment
Parts ordering, contractor discounts & custom Net 60 PO checkout.
Ready to Automate Your Wholesale Orders?
Book a free 15-minute B2B consultation. We’ll review your wholesale ordering workflow, identify manual friction, and show you how to digitize your sales.